In what ways does your media product use, develop or challenge forms and conventions of real media products? (music videos)
Here are
some screen shots of scenes from our music video that i believe portrays the
main elements.
In what ways does your media product use, develop or
challenge forms and conventions of real media products? (Music videos)
Here are some screen shots of scenes from our music
video that I believe portrays the main elements of the genre conventions. We
set our music video in 3 different places; a road setting, a house and an area
in Southbank. The reason we did this is because we wanted it to be
personal to us and for it too look like a realistic story. It looked realistic
I believe because it was set outdoors and not in a set. Many other artists like
Ellie Goulding and her video ‘Burn’ show an outdoor scene which adds more effect
as the people in her video seem more free and real. The two top pictures are
the main settings and I think they work well together, as in the first picture
you can see it is a homely area and its quite peaceful. The second picture is
in Southbank and you can tell by the background (the sculpture) that this is a
place loads of people go, to show there has been a change in the tone as the
relationship between characters has grown. The settings chosen does conform with
the conventions of media products however as I said I think we developed more
as it had a more personal touch.
In the third picture is a picture of the main
costumes. The main character is wearing a blue skirt and blazer, this is too
add quirkiness to the video and to show that this is the main character. This
is done a lot in music videos, an example is BeyoncĂ© ‘ Single ladies’ as it
consists of three dancers, wearing similar outfits and colors however BeyoncĂ©’s
clothing is different (same color). So using this convention to show the
audience clearly who to focus on. The other dancers are wearing Black and white
blazers and jeans. We choose this because it fitted nicely with the matching
outfits. The boy is seen wearing casual clothes to contrast between the
‘eccentric’ clothing and normal clothing, to add comedic value ( picture 1).
There is also a scene in the house where a used comedic part is used, with the woman not being able to find the right clothes so tries on nearly all her clothes to find the right one. When in South Bank it changes a little to casual
clothes, with bright pattern trousers.
The seventh
picture is to show the genre, which is pop. I choose this picture because it
shows the main clothing which is quite out going and the action of everyone
jumping to show that it is quite upbeat and lively. Also the standard pop story
line, romance with dance routines, similar to music videos Rihanna "whats my name?" with her out of the blue romance with another artist.
The main
character in the eighth picture is presented as quite energetic and over
excited. The dancers/friends come across to be good friends who stick by each
other even through weird dance routines. Also the boy is represented in the last
picture to be uninterested. This was done on purpose and as the story goes on
he becomes more interested.
We didn’t
use much special effects only the flashing light effect on Photoshop.
Overall I
really like the way our video has turned out and I think with these pictures it
is very clear to see the story to our music video.